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Monday, August 28, 2006

We start off at the risk of being cliched, doubly so, one for the way we begin and the other for finding an excuse for the delay in the 'better late than never' adage. Let me begin before I equivocate, although ,ironically, that is about a fifth of what the thing this is all about. The whole point of the matter is testing a hypothesis of sorts, of what it takes to be ranked the number one by the numero uno search engine in the world.

Search engine optimisation is, strictly speaking, a condonation of the otherwise serious crime of Search engine bombing. To keep such "internet explorers" from running amok, there are the SEO contests organised by various agencies. And to safeguard the impeccant of the online community, an endangered species in itself, the contests involve, as bombs, phrases that no sane man in his right frame of mind would use.

IIT Madras, (NO, It is not a mental hospital), is a prestigious ( really prestigious) thousand acre plot of land where deer, monkeys and men co-exist along with endangered species like the black-buck (..|.. salman khan) and women. Of late the endangered species have got really 'n'dangered with a sharp fall of 1.6544% fall in population, while the undangered species is expected to see a sharp rise in population in the following years, by 27 % to be precise, thanks to the efforts of great men with a sharp sense of social responsibility.

Every year, this prestigious( really really prestigious) institute organises a technical extravaganza like no other, neither in this country or in the next. This event, rather modestly named shaastra , has millions of billions of trillions of events with enough prize money to put a certain william gates to shame.The events are spread over a wide array of topics ranging from the simple, like software design, to the extremely complex, like software design.

To the casual participant, the ones like the deers and the monkeys, who come for a stroll in the park once in a while without any purpose, there are the online events. One of them, the holy grail of all the wannabe spammers, ostensibly called the SEO, is what this whole article is all about. This year, after extensive searching in the leading dictionaries (one of those big books with a lot of words), the organisers have come up with a term like coecelanth shaastra equivocate durbatuluk zeppelin, which makes absolutely perfect non sense and also rhymes with shreeshanth yatra dislocate dumb bullock zeppelin. This is an attempt to save a casual browser of having to learn up so many new words, since they dont make much sense anyway (if they do make sense, you need help man, seriously).

My attempt, however, is to see if the world is interested in reading up and linking to absolute gibberish about things that hardly concern them. It wouldnt be surprising if people were indeed to enjoy such non-sensical blogging in an era where blogs are nothing more than ornate, poetic and pointless snippets from ones daily routine.